Here are some tips and tools for making the most of social networking.
If you missed the Social Media Webinars organised by Rotary International in February 2011, you can view the recordings and read the 10 Social Media Tips for Clubs & Districts (PDF) document produced from the webinar. Three more social media webinars are coming up in October & November 2011.
Your club (and district) should consider whether a social media policy is necessary.
News and articles about social networking are added regularly to the ROSNF Facebook page. A selection of those are available below.
What can you use social networks for?
- What is Web 2.0?
- Rotarians use Flickr to promote Rotary
- Social Media to Build Rotary Participation
- Ten Commandments of Social Media
- Top 6 Social Media Mistakes and How to Fix Them
- Use Social Media or ‘Web 2.0′ Tools with your Website to Enhance your Member Recruitment & Retention article by ClubRunner
- Using the Network for Business Success – a reminder to keep an eye on what others are saying
Which networks to use?
- Blogging vs Twitter examines the time commitment required and messages shared
- LinkedIn Group versus Facebook Group gives a good overview of the differences between the two, but does not account for the new Facebook groups, which does send you notifications of activity.
- Videos
Presentations given to Rotary Clubs and Assemblies
- “Social Networking for Rotarians” (English) by Simone Carot Collins, Australia
- “Social Media voor Rotary Club Maarssen Breukelen” (Dutch) by Eric Marks, Netherlands
- District 5440 PR – Social Media: a variety of YouTube videos which give an overview of social media and tutorials on getting started with specific sites.
Webinar Recordings
- Advanced Social Media – Facebook (16 November 2011) with panelist Simone Carot Collins
- Social Media Basics – Facebook & Twitter (19 October 2011) with panelists Simone Carot Collins and Don Griffing
- Social Media Basics – Facebook & Twitter (12 October 2011) with panelists Simone Carot Collins and Don Griffing
- Social Media (2 & 9 February 2011) – view the recordings, download the Social Media Tips and the biographies of the 8 panelists.
- Getting started with Facebook
- Facebook Learning Lab
- Facebook 101 for Business: Your Complete Guide – although slightly out of date, it gives an excellent step-by-step look at what to consider when setting up your own profiles, how to manage friend lists, and setting up a Facebook page.
- The Ultimate Guide to Facebook Marketing
- How a Facebook Group is different from a Facebook Fan Page
- How to Get Your Rotary Club on Facebook
- How to spot Facebook scams
- Facebook Pages - a step-by-step guide to creating a page
- Facebook Shortened Name Tags – how to tag people and pages on Facebook
- Create a Facebook Like button for your web page
Privacy
Facebook privacy is constantly changing, but here are some useful tools and advice regarding privacy.
- Facebook Privacy Scanner
- What does Facebook publish about you and your friends?
- 7 Things to Stop Doing Now on Facebook
- The Hidden Secrets of Online Quizzes
- How to opt out of Linked In sharing your data with third parties
- How to Create a Company Profile on LinkedIn
- Fix your LinkedIn Company Page
Blogging
Popular free blogging software includes WordPress, Blogger and Tumblr.
URL Shorteners
As the name suggests, these are useful for sharing long links which wrap over many lines by providing a much shorter version (or memorable version) to take you to the same page.
For example, tinyurl.com/ROSNFgroup redirects you to our Facebook group, http://www.facebook.com/group.php?gid=84858753744
- Bit.ly is a URL shortening service which enables you to bundle multiple links in one short address. This is the service used by Twitter.
- Goo.gl is a URL shortening service offered by Google.
- TinyURL was the first URL shortening service, and offers the ability to specify your own memorable URL rather than just being assigned random letters and numbers.
Other Useful Web 2.0 Tools
- Flock is a browser which aggregates all your social network feeds. See a video on how it works.
- Gravatar enables you to associate an image with your email address. If you comment or join a gravatar-enabled site, your central photo will automatically be used as your avatar.
- SlideShare enables you to upload documents, powerpoint presentations and short videos, which can be embedded in a web page rather than having to download the document to view it. A SlideShare app on Facebook and LinkedIn allow you to showcase your documents within you own profile.
