Examples of this in action, and the information on how to take advantage of this are available on Google’s Author information in search results page.

In a nutshell, in a bid to boost the results of content written by real people rather than the plethora of spammy directories and link farms, if you can show your information is written by a “real’ person, which is done via your Google(+) Profile, it gets a boost in Google search results.

There are currently 2 methods you can choose from to implement this, both of which require you to have a Google profile with a real photo of you (a head shot), to which you add the website(s) you contribute to in a new “Contributes to” section.

The benefits of making use of Google Authorship include:

• It makes your content stand out. It’s a really simple way to get a big boost in search rankings.
• It provides more exposure. The addition of a photo, how many Google+ circles you belong to, and a link to more content by you helps people find you and your content. I personally think this has tremendous potential for giving Rotary a higher profile and show the more human side of Rotary if you make use of this on Rotary websites.
• More metrics in Webmaster Tools. If you don’t use Google Webmaster Tools yet, I encourage you to do so – there is a wealth of information in there which can help you see what people are interested in.

What do you think? Will you be implementing this in your sites?

Social media webinars in German, Spanish, Portuguese and French are also coming up.

To register, please visit the RI website.

Facebook events have been set up for the 3 english webinars so that you can be reminded that they are coming up!

• Basic webinar on October 12
• Basic webinar on October 19
• Advanced webinar on November 16

The presenters for the webinars in English are:

• Simone Carot Collins
• Don Griffin

Currently the most-used social media network is Facebook. Within the world of Rotary, thousands of friendships and many service projects have grown and flourished. However, in the use of Facebook, we have found an issue to address, in order to help Rotary, Rotaract, and Interact Clubs, and Rotary Districts, maximize the benefits of using Facebook.

We strongly advocate that a Club or District establish their public presence on Facebook as a “Page“, and should you choose to create a private internal discussion hub, that would be a “Group“.

If you have established your Club or District as a “person” with a profile, we recommend that you switch to a Page as soon as possible.

We recommend this for two reasons:

1. While there is a limit to how many Facebook “friends” someone may have, there is no current limit on how many Facebook users, inside and outside of Rotary, can “like” your Page. As a matter of public image and as a matter of membership growth, a Page is the best alternative.
2. A “person” on Facebook must be a real person. To establish a Rotary Club as a “person” on Facebook with a “profile” is a violation of Facebook’s terms of service. While it is up to Facebook whether or not to enforce their own provisions, Rotary International and ROSNF are concerned that Facebook will decide to enforce their rules. They could close down the accounts of Rotary Clubs who have established their presences on Facebook as a “person”, and those Clubs will lose their photos and information and have to start over without the ease of transferring the materials within Facebook.

In summary, Rotary International and Rotarians on Social Networks Fellowship continue to encourage Rotarians and Clubs to use social networks to advance the Object of Rotary, and we strongly suggest that on Facebook in particular we exercise care not to violate that company’s terms of service and establish a Club or a District as a Page and not a “person”.

ROSNF Chair Chat July 20, 2011

Today ROSNF has 1,028 members who have registered on

www.rosnf.net.  It’s exciting to see

ROSNF growing steadily.  As we grow, I hope more members will volunteer to

help with new programs to further promote fellowship and service.

Last week the ROSNF Global Club Directory Facebook application was launched. 

As of today there are 27 clubs and 29 members who have chosen to be listed in

the directory as part of early adapter program announced on the ROSNF Facebook

Group for members.  The application allows Rotarians, Rotaractors, and

Interactors who are Facebook members to add their club and themselves as a

members.  Clubs in the directory include link to club Facebook page, map of

nearest city, and link to district Facebook page.  Member entries in the

directory include Facebook profile picture, name, position in club, preferred

language, classification, and service and fellowship interests.  Members

and visitors can view clubs by country or search for clubs or members on any

field such as name, city, classification, or interests key word.  You can

learn more about the application from the

Global Club Directory User

Guide and you can try out the Facebook application here:

Global Club Directory

ROSNF encourages all clubs to create Facebook pages to promote their club

service projects, fundraisers, and events to club members, to district member

via district Facebook pages, and to the local community at large on Facebook. 

More will be coming on this initiative in the weeks ahead.

Don Higgins   don@higgins.net

ROSNF Chair 2011-2012/p>

hhttp://www.facebook.com/don.higgins

ROSNF now has 963 registered members and we still hope to reach 1,000 this month before filing our annual report to Rotary International.

Simone, the chair of the ROSNF Training Committee, is looking for volunteer members to help with 3 upcoming RI Webinars on social networking. If you are interested, join the training committee here:

http://rosnf.net/groups/training-committee/

Mary Kathryn, the chair of the Membership and Fellowship Committee, is looking for ways to promote fellowship among members using social networks. If you would like to get involved and help, join committee here:

http://rosnf.net/groups/membership-committee/

Mel Powell , the chair of the ROSNF Public Relations Committee,is planning campaign to promote clubs creating Facebook pages for their clubs. The committee is also looking at setting up online service where members can order buttons like the ones sold at RI Convention booth in New Orleans. If you are interested in helping, join the committee here:

http://rosnf.net/groups/public-relations-committee/

Gus Goh the chair of the ROSNF Convention Committee is preparing for the RI Convention in Bangkok where ROSNF will have booth in the House of Friendship. If you are interested in helping, join the committee here:

http://rosnf.net/groups/convention-committee/

Don Higgins, the chair of the Programming & Application Committee, is currently developing the first ROSNF Facebook application called Global Club Directory. If you are interested in volunteering to help with development, documentation, testing, promotion, and/or administration and support of this application, join the committee here:

http://rosnf.net/groups/programming-application-development-committee/

See the ROSNF Global Club Directory User Guide here:

http://www.rosnf.net/fb/rosnf_gcd/doc/

Don Higgins don@higgins.net

ROSNF Chair 2011-2012

The mission of Rotary eClub One is to connect, inform, and inspire members and guests who are travel bound, place bound, or schedule bound and prevented from fulfilling traditional attendance requirements.

To assist the mission ,they  created “programs” (articles) and a makeup feature that attracts Rotarians from around the globe. They currently have an average of 405 unique visitors per day.

The makeup feature received official recognition Monday, June 14, 2004, when the Council on Legislation 2004 adopted the Rotary eClub One, D5450 proposed enactment to add “To allow attendance credit for a 30-minute interactive club website activity” to the list of makeup venues in the standard Rotary Club Constitution and Bylaws.

Their Facebook Page : Rotary eClub One

Link : http://www.facebook.com/eclubone#!/eclubone?sk=info